Just Eat It – A food waste story (Official Trailer) from Grant Baldwin on Vimeo.

Directed by Grant Baldwin | Canada | 2014 | 75 minutes | English

We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?

Filmmakers and food lovers Jen and Grant dive into the issue of food waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that has been discarded. In a nation where one in ten people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. But as Grant’s addictive personality turns full tilt towards
food rescue, the ‘thrill of the find’ has unexpected consequences.

Featuring interviews with author, activist and TED lecturer Tristram Stuart, food waste expert Dana Gunders, and acclaimed author Jonathan Bloom, Just Eat It looks at our systemic obsession with expiry dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. Just Eat It brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.


Official Site


Emerging Canadian Filmmaker Hot Docs
Top 20 Audience Choice Hot Docs
VIFF Impact Award – VIFF
People’s Choice CIFF
Best Canadian Documentary EIFF
Runner Up Most Popular Documentary VIFF
Hot Docs 2014 (World Premiere)
IDFA 2014
CPH:DOX 2014
Vancouver International 2014
Calgary International 2014
Edmonton International 2014
Hollywood 2014

Just eat it